Independence Blue Cross will be the Phillies’ first jersey patch sponsor.
The Philadelphia Phillies have announced a jersey patch sponsorship with Independence Blue Cross, a health insurance company. The team will begin wearing the patches on their sleeves during their game against the New York Yankees. This partnership makes the Phillies the 22nd MLB team to have a jersey patch sponsor since the introduction of uniform advertising in 2023. This new sponsorship deal represents a growing trend in professional sports to generate additional revenue through jersey advertisements.