Reebok hands Allen Iverson new role in attempt to revive its basketball branding

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Reebok has brought on Allen Iverson and Shaquille O’Neal to help revitalize the brand and recruit basketball players to endorse its sneakers. AI, the Sixers legend who signed a shoe deal with Reebok in 1996, will serve as vice president of its basketball division. Shaq will serve as president.



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