Reebok hands Allen Iverson new role in attempt to revive its basketball branding

Reebok has brought on Allen Iverson and Shaquille O’Neal to help revitalize the brand and recruit basketball players to endorse its sneakers. AI, the Sixers legend who signed a shoe deal with Reebok in 1996, will serve as vice president of its basketball division. Shaq will serve as president.

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