Real Estate Investors – Creating Flyers to Attract Private Lenders
Distributing flyers in your community is another marketing strategy for finding private lenders who are interested in investing in your real estate deal. Post flyers at senior centers and areas where high net worth people attend and traffic.
Again, you need to word the content in the flyer as an educational seminar or as an offer to receive free information related to your real estate services. It is important that you remember this to keep yourself out of trouble with the Securities and Exchange Commission (SEC).
Create an Effective Flyer Title
The manner in which the title is worded on your flyer is vital to the types of responses you will get. The more targeted the title is to the audience you are trying to attract, the more successful you will be in attracting highly qualified people that will be interested in working with you.
- Generic vs. Precise: If the title of the flyer is very generic, you will get a general audience of untargeted people who may not be interested in what you have to offer. A precisely written title will attract the right prospects that are specifically looking for the service that your flyer is advertising.
For example, don’t just put “Real Estate Seminar” in the title because this is a very broad term. What about the real estate seminar? Why do you want people to attend? What are the benefits? What are your attendees going to get out of it?
Focus on what it is going to offer to your prospect and be specific. Do not go into agonizing details that are going to make your reader’s eyes glaze over. Provide the reader with just enough information to peak their curiosity so they will attend your seminar.
- Organize the Format: Organize the format of the flyer so it looks professional. You can do this by having it professionally printed or create it yourself in a simple computer program such as Microsoft Publisher or Print Shop. Make certain it is easy to understand and easy to read and be sure everything is spelled correctly with correct use of grammar.
However you decide to create it, do not handwrite it because it will make you look like an amateur and then people will question whether or not you are knowledgeable and trustworthy.
- Enhance with Graphics: Include a picture somewhere on the flyer. This could be a picture of yourself delivering other real estate seminars in front of an audience, a gathering where people are asking you questions, or something else related that will provide the reader with a visual image of the content that is being addressed on the flyer.
- Prompt the Reader to Take Action: Tell your reader what you want them to do after they read your flyer and provide your contact information, as well as the time and place of the event. You can include an extra tidbit if they call you soon such as a free offer or something related. You could also include a statement at the bottom of the flyer that refers to what they may lose out on by not attending your seminar.
